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Since 1896 The Famous Grouse brand has been at the forefront of innovation within the Scotch whisky industry. The first blended Scotch whisky to introduce a cask finished range, the highly successful The Famous Grouse Malt and a stunning new packaging design for the Group's flagship whisky brand continue to demonstrate this commitment to innovation.
The new packaging for The Famous Grouse is driven out of a new global strategy positioning and essence for our best selling whisky brand and is intended to better represent its personality.
The Famous Grouse has entered into a unique partnership with the RSPB to help save one of the UK's rarest birds from national extinction. For every bottle sold of The Black Grouse in the UK, a donation of 50 pence will go directly to the RSPB to fund urgently required conservation work in mainland Britain.