The Famous Grouse bottle
The Famous Grouse montage

The Famous Grouse

Since 1896 The Famous Grouse brand has been at the forefront of innovation within the Scotch whisky industry. The first blended Scotch whisky to introduce a cask finished range, the highly successful The Famous Grouse Malt and a stunning new packaging design for the Group's flagship whisky brand continue to demonstrate this commitment to innovation.

The Famous Grouse

The new packaging for The Famous Grouse is driven out of a new global strategy positioning and essence for our best selling whisky brand and is intended to better represent its personality.

The Black Grouse

The Famous Grouse has entered into a unique partnership with the RSPB to help save one of the UK's rarest birds from national extinction. For every bottle sold of The Black Grouse in the UK, a donation of 50 pence will go directly to the RSPB to fund urgently required conservation work in mainland Britain.